Book Review: Doing Virtual Business by Theodore Roosevelt Malloch

Doing Virtual Business cover

Book Summary:

From the book description: “Doing Virtuous Business explains the true purpose of business and illuminates the connection between a free economy and religious liberty. Drawing from the notion of “social capital” that has been developed by generations of scholars, Malloch adds the concept of “spiritual capital” as a foundation for social progress and also a necessity for responsible and successful enterprise. He details the virtues that sustain a business and a free market — virtues that are critical to the emerging global economy.”

My Thoughts:

If I wasn’t required by to write a minimum of a 200 word review, it would be very easy for me to say: “This is a must read. GET THIS BOOK NOW!” 🙂 Anyone who has lost confidence in “big business” or even Capitalism itself in the wake of Enron and other business scandals should read this book.

Using the Theological and Cardinal virtues as a guide, Malloch outlines the spiritual capitol that underlines true business success. He uses real-life examples that are inspiring and motivating. He discusses the spiritual principles behind companies such as Dacor, Domino’s Pizza, McDonald’s, Chick-Fil-A and others.

What I liked:

Although this book is written about business for business people, anyone can use the underlying principles of this book to all areas of his or her life. Reading this book has encouraged and inspired me to make greater effort in living the virtues in my daily life.

What I didn’t like:

Although I found his ideas on global economy interesting, I didn’t agree with some of what he said. I’ll leave it up to you to read the book and come to your own conclusion about what he says.

Also, I know that there aren’t many women in upper ranks of big business, but I was still surprised that not one woman was mentioned or highlighted in this book. There are virtuous business women and CEOs, aren’t there?? (If by chance, there is a woman or two highlighted in this book, please point it out, because I’ve obviously missed it.)

My rating:

I give this book 4 stars.

Review Copy Disclosure:

I received this book free from the publisher through the BookSneeze®.com ( book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 ( : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.


  1. Just wanted to let you know I’m praying for hubby dear sister….
    Angela…recently posted…FEARLESS FRIDAYMy Profile

  2. SimpleCatholic says

    Thanks so much, Angela!

  3. Good review.
    RAnn…recently posted…Sunday Snippets-A Catholic CarnivalMy Profile

Speak Your Mind


CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.